Fashion and cooking has been my two greatest passions since I was a young girl. I’ve always enjoyed watching those famous designers work their magic designing stunning but expensive women clothes that I could only dream of wearing. After fulfilling my dream and becoming a certified Chef and working for someone else for several years, I got bitten by the entrepreneurial bug. My husband and I decided to open a women’s boutique…ok I decided to open a boutique.
Our business model was driven by our commitment to provide ladies in our community with top designer and brand name apparel and accessories at affordable prices. We are able to accomplish this by keeping overhead low and working with local distributors to reduce shipping cost. We have also teamed up with major retailers; such as, Macy’s and Bloomingdale’s purchasing merchandise through opportunistic purchases arising from manufacturer overruns and canceled orders. Our model is similar to Ross and T.J. Maxx with the exception that we are able to offer even better deals (30 to 80% off retail) due to our low overhead.